Social Enterprise - do you find it confusing?

This is an interesting article on the ongoing debate around the term Social Enterprise:

http://socialenterprise.guardian.co.uk/en/articles/social-enterprise-network/2013/jan/08/social-enterprise-popular-confusing-study?CMP=

(Source: Guardian Voluntary Sector) 

Have you had this problem?  How do you tell people what a social enterprise is? Get in touch, and tell us your experiences.